REALNZ
Campaign creative and communications support for one of New Zealand's most recognised tourism operators, helping bring unforgettable experiences to life across the country.
Industry: Tourism & Hospitality Location: New Zealand
The Opportunity
RealNZ had a bold vision for the future.
The challenge was bringing it to life in a way people could instantly understand and connect with.
Working alongside the internal team, Jamesy spent a year helping shape and roll out a nationwide rebrand and campaign that shifted the focus from products to experiences.
The work extended across advertising, vessels, vehicles, signage, templates, and internal communications.
The Outcome
The campaign landed across some of New Zealand's most visible media channels, including Stuff, Kia Ora, digital advertising, social media, and nationwide outdoor placements.
The response was so strong that Britomart Station extended placements free of charge, a rare endorsement of the campaign's impact and effectiveness.
