WORLD TRAVELLERS

A brand refresh, personalised email system and practical
marketing toolkit, helping locally owned stores work together as one national brand.

Industry: Travel and Tourism | Location: New Zealand

The Opportunity

World Travellers brings a network of locally owned travel stores together under one national brand.

Over time, stores had started doing their own thing. Social posts, print and marketing

materials were looking and sounding different,

and the brand needed a clearer shared direction.

The challenge was to bring everything together while keeping the local relationships that make each store valuable.

The Approach

We refreshed the brand with brighter colours and a more vibrant visual style, then built a marketing toolkit stores could use every day.

We also created a suite of email templates, cleaned and reorganised customer lists, and set up personalisation so one master email could serve each store’s database with the relevant store and customer details.

A brighter outlook

We replaced the colour palette with brighter blues and turquoise, bringing fresh energy to everything from travel offers and social posts to email and print.

Paired with new layouts and graphics, the colours gave World Travellers a more vibrant, recognisable look across the network.

Design system

We used the logomark’s curves to build a design system that gives headlines, imagery, text and
logos a clear place in each layout.

The shapes scale, crop and rotate across social, print, presentations and campaigns, giving stores flexibility while keeping everything recognisably World Travellers.

Before

World Travellers travel agency logos and brochures for cruises and exotic trips.

One master email,
personal to every store

Some of the biggest work happened behind the scenes.

We helped clean and reorganise store customer lists, then built master email templates with merge tags that pulled through the relevant store and customer details.

One centrally prepared email could go to individual stores’ databases, personalised for each recipient.

Getting the data and templates working together took detailed planning. The result made network campaigns easier to manage, reducing separate email builds while keeping communication local and relevant.

100+ flexible Canva templates

We built over 100 templates to make

everyday marketing easier.

Layouts, fonts and core brand elements stay locked in. Stores can swap images, update words and add local offers, giving them a head start without designing from scratch.

Each team can make the content its own while keeping a consistent look across the network.