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G&S INDUSTRIES

Strategic brand refresh for a leading Australian manufacturer, creating a more cohesive and contemporary identity while honouring a legacy built over more than 50 years.

Industry: Manufacturing & Infrastructure  |  Location: Perth, Australia

The Opportunity

For more than 50 years, G&S Industries has built a reputation for quality, reliability, and expertise in steel pole manufacturing.

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As the business evolved, the opportunity was to bring greater consistency and cohesion to the brand while protecting the recognition and trust built over decades.

The Approach

We delivered a considered brand refresh that strengthened the existing identity while preparing it for the future.

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The logo was refined, a distinctive pattern language was developed from G&S's triangular fixtures, and a flexible visual system was created to bring greater consistency across every touchpoint.

GnS logo refresh animation before and after
GnS brochure design example
GnS Industries pattern design
GandS Industries animated logo
GnS animated email signature
GnS Industries design system
GnS brand guidelines document cover
GnS brand guidelines document inside spread
GnS scrolling email design
GnS website design
Brand Systems Audit cover, practical guide for brand clarity

Check the state
of your brand

A practical brand systems audit to 

assess how your brand, marketing, 

and communications are performing 

across your business.

 

It highlights what’s working, what’s not,
and where to focus next.

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