MOUNTAIN PROPERTY MANAGEMENT
Brand strategy, website design, CRM setup, and marketing
system build for a residential property management company.
Industry: Property Management | Location: Queenstown, New Zealand
The Opportunity
MPM had a strong local reputation, but had outgrown its brand. Inconsistent communications and manual processes made it harder to keep the team aligned as the business grew.
The Approach
We shaped the strategy around a simple idea: trusted guardians of every home they manage.
Then refreshed the identity, redesigned the website and connected the CRM, emails and everyday tools to help the team work more consistently.
Values
An identity shaped by the mountains
We drew on the region’s mountain ranges to refresh the logo and create a supporting pattern, giving MPM a recognisable connection to home.
Colours, typography and flexible templates bring it together, making the brand easier for the team to use consistently.
Website design and development
We designed and built a mobile first website that brought the new brand, positioning, and customer experience together into one connected digital platform.
The focus was on creating a clean, high trust user experience that felt easy to navigate and simple to engage with from the first interaction. Every part of the site was considered through the lens of usability, from the page structure and messaging hierarchy through to enquiry flow, mobile responsiveness, and calls to action.
CRM setup and email automation
We set up CRM and email systems to support communication with both property owners and tenants.
This included database structure, tagging, and automated email flows, allowing the team to manage a high
volume of communication without things breaking down.
What we delivered
Strategy
-
Brand strategy and positioning
-
Audience definition
-
Messaging framework
-
Tone of voice
-
Customer experience strategy
Design
-
Brand identity and visual system
-
Logo design and variations
-
Website design
-
Brand patterns and assets
-
Brand typography and layout system
Digital
-
Website strategy
-
User experience (UX) design
-
Mobile first website development
-
Content structure and information architecture
-
Lead generation and enquiry pathways
Systems
-
CRM and communication structure
-
Customer journey mapping
-
Email templates and automation flows
-
Internal documents and templates
-
Operational brand systems
Content
-
Social media strategy
-
Content direction and planning
-
Copywriting
-
Ongoing creative support
-
Brand communications
Direction
-
Creative direction
-
Photoshoot direction
-
Website art direction
-
Brand rollout support
