CARDRONA WINTER CAMPAIGN
Campaign creative and communications support for one of New Zealand's most iconic alpine destinations, helping drive visitation across winter campaigns and seasonal promotions.
Industry: Tourism & Hospitality | Location: Wānaka, New Zealand
The Situation
Cardrona and Treble Cone wanted to celebrate a simple truth. Time spent in the mountains shapes who we become.
The challenge was creating a campaign that could connect with first timers, lifelong locals, families, and seasoned riders alike while capturing the emotional pull of mountain life.
The Outcome
Built around the stories of Abby and Will Jackways, the campaign rolled out nationally across digital, social, print, and outdoor media.
The work helped reinforce Cardrona and Treble Cone's position as two of New Zealand's most iconic mountain destinations while inspiring a new generation of skiers and snowboarders.
