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Had it all
Time spent in the mountains is more than just a getaway, it’s a lifelong journey. Told through the lens of snowboarders Abby & Will Jackways, this campaign captured the evolution of mountain life, from early explorations to elite performance and family traditions.
With a nationwide rollout across Stuff homepage takeovers, Kia Ora magazine placements, digital ads, social media, and large-scale OOH, Jamesy lead the creative team at Cardrona & Treble Cone to develop this substantial Winter Campaign.















Video by Danny Warley
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