As Real as it gets
The RealNZ rebrand and nationwide campaign marked a transformative shift in New Zealand’s tourism narrative. By moving from products to experiences and turning complexity into clarity, RealNZ brought its purpose-led vision to life with a suite of high-impact assets.
Flock’s Creative Director, Jamesy, joined RealNZ for a year, spearheading the creative development of a comprehensive nationwide campaign. Alongside the internal design team, Jamesy rolled out the RealNZ brand across vehicles,
vessels, corporate templates, signage, and internal documents.
From dominating the Stuff homepage and Kia Ora magazine to commanding attention through digital ads, nationwide OOH, and social media campaigns, RealNZ’s message was unmistakable. The creative resonance was so strong that Britomart train station extended its ad placements free of charge, a testament to the campaign’s undeniable impact.
