Legacy Meets
Innovation
G&S Industries, a leader in steel pole manufacturing for over 50 years, entrusted Flock Creative to refine their brand while honoring their legacy.
Our approach? Subtle yet strategic adjustments that enhanced brand cohesion and visual impact across all touchpoints.
The Challenge
With decades of experience, G&S Industries had built a trusted reputation. However, their brand elements - while recognizable - lacked cohesion and modern relevance. The challenge was to refresh the identity without losing the equity built over time.
The Solution
We introduced a thoughtful evolution, refining the logo to enhance reliability, balance, and freshness. A master pattern was developed, inspired by the light cast by triangular fixtures - bringing versatility across applications.
The result? A brand system that reflects G&S Industries’ commitment to quality and innovation while staying true to their heritage.
The Outcome
With a refreshed identity in place, G&S Industries now enjoys a cohesive, future-ready brand that aligns with their industry leadership.
The updated elements have been successfully integrated across digital and physical touchpoints, reinforcing their position as a trusted name in infrastructure solutions.
